IPGuru.ai
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auto_awesomeFor founders

Does this idea have a defensible moat?

Separate pitch-deck claims from real barriers: patents, secrets, data, workflow lock-in, learning curves, and speed that compounds.

forum
Three quick questions
Then Nova answers yours.
1 The product2 Why they switch3 Hardest to copy

What is the product?

A sentence or two is enough. Plain words are fine.

1 OF 3
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A layered defensibility system protecting a central product core
Signals Nova examines: Copyability, Switching cost, Data advantage
1Three quick questionsAbout your idea, in your own words.
2Nova answers your questionWhat looks promising, what may stand in the way, what to clarify.
3Expand it through five lensesWho it helps, what it can do, the advance, the resources and the constraints.
4Keep it with a free accountGoogle or email. Free for as long as you use it.
HOW IT WORKS

From a rough idea to a clear next step in a few minutes.

1

Three quick questions

The product, Why they switch and Hardest to copy. Plain words are fine, and only the first is required.

2

Nova answers your question

For this page: what looks promising, what may stand in the way, and what would make the idea stronger.

3

Expand it through five lenses

When you are ready, Nova looks at who it helps, what it can do, the advance, the resources and the constraints.

FREE, NOT A TRIAL

Start here. Keep it with a free account.

Everything on this page is temporary and anonymous. A free account keeps it, with no card and no end date, and opens much more to do with it. Sign up with Google or email.

RIGHT NOW

No sign-up

This page, this visit

  • checkThree questions, then Nova answers yours
  • checkEight messages with Nova
  • checkFive lenses on your idea
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FREE ACCOUNT

Keep it

Free for as long as you use it

  • check_circleThis scenario, saved, and up to four in all
  • check_circleThe full Expand: 15 lenses and seven core methods
  • check_circleA team of three experts, seated for you
  • check_circleStudio product sheets, with pictures
  • check_circleThree documents from your scenario
MEMBER

Make it yours

When you need more

  • check_circleUnlimited scenarios
  • check_circleResearch with cited sources, websites and your own files
  • check_circleProjects, when an idea is ready
  • FOR THIS QUESTION
  • sellSales view (Max)
  • record_voice_overCustomer voice (Pro)
  • forumDebate (Pro)
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SEE IT AS A PRODUCT

Your idea, drawn and described.

view_quiltProduct sheetSTUDIO
A bird feeder shown on a plain background
Formal view
The same bird feeder in a garden
In use
infoIllustration from the IPGuru sample library, not a scenario of yours.
edit_note
A description you can check

Studio writes the physical description from what you kept, and marks what it had to assume.

image
Pictures of the real thing

A formal view and an in-use view, made from that description. Free with an account.

share
Something to show people

A clear picture gets better feedback from customers, partners and teachers than a paragraph does.

THE RIGHT MINDS

Three experts, seated for your idea.

With an account, Nova matches your idea against more than 1,100 expert profiles and seats three who see it differently. Each keeps a view of what is strong, what is weak and what to try next.

design_servicesConsumer Product DesignerExpert · form and product development
Strong
Flat storage and a continuous shell are both possible.
Try next
Sketch the hinge and lock before the shell.
directions_bikeGrand Tour CyclistVirtuoso · real-world use
Weak
The fold only matters if it is quick with gloves on.
Try next
Time it one-handed at a bike rack.
verifiedProduct Safety ManagerExpert · testing and compliance
Weak
Every locked cell must pass the same impact test.
Try next
Name the standard you would test against.
infoIllustration. Your team is matched to your own idea.
A FOCUSED CONVERSATION

A moat map separating pitch claims from current evidence and the next barrier to validate.

Nova examines copyability, switching costs, patents, secrets, data advantage, learning curves, timing, and the evidence behind each claimed barrier.

RELATED QUESTIONS

Other questions Nova can take on.

A product cutaway with one internal mechanism highlighted
For product teamsIs there anything patentable in this?
 A current product surrounded by several improvement directions and one prioritised next version
Product improvementHow could this product be meaningfully improved?
QUESTIONS

Before you start.

Do I need an account to start?

No. Start now in a temporary, anonymous space. Create a free account when you want to keep what you have made.

Is the free account a trial?

No. It has no card and no end date, and it stays free for as long as you use it. A membership is optional and adds more.

How do I sign up?

With Google or with email and a password. We recommend Google: one click, no new password, and Google protects the sign-in.

Is this legal advice?

No. Nova gives an early orientation and helps you decide what to look at next. It does not replace a patent attorney or a full search.

Bring the rough idea. Leave with a better question.

Three quick questions, then Nova answers yours. Keep it with a free account when it is worth keeping.